In the initial years,
CEL intends to import raw materials and
export complete production to EU nations and
while doing so shall streamline backward
integration into Energy crop plantations
High quality raw
material (Crude Palm & Soya Oils) are
available from Indonesia, Malaysia and South
America and CEL structuring as an Export
Oriented Unit enables tax efficient import
of the raw materials
Exports are
contemplated to Europe in view of
significant market scope and better value
for the end product. Confirmed arrangements
are already in place for sale of 100% of the
output
The Technology being
used enables the utilization of multiple raw
materials with variable qualities
The plant & process
center layout is designed with a view to
exploit maximum value out of the raw
material
Long term strategy:
In line with its Vision, CEL proposes to be the
leading producer of renewable and environment
friendly fuels derived from natural sources,
CEL believes in
building symbiotic partnerships for
facilitating growth and mutual benefit
The Vision will be
achieved through a combination of Backward
Integration Strategy for gaining control on
raw materials and Market Penetration
Strategy for building market presence
As part of Backward
Integration Strategy, CEL has -
Initiated
discussions with various Tissue Culture
laboratories in India to enable
multiplication of the right germplasm
which would be provided to the
participating farmers to meet the
escalating demand for Jatropha seedlings
Initiated dialogue
with a leading Corporation for
identifying and developing genes that
would control various aspects of
development of the domestic energy crops
and thus work towards improved
genetically modified versions of the
crop
Started entering
into Memoranda of Understanding for
Buyback of Jatropha seeds from farmers.
Initiated
discussion with large Trading Companies
in Malaysia & Singapore for a
partnership in Trading and Hedging of
Commodities
As part of Market
Penetration Strategy, CEL -
Proposes to set up
multiple scalable facilities in India
and other South Asian countries to build
market presence
Proposes to
propagate a Franchisee Model for growth
& synergy
Has initiated
discussion with several large Indian &
Multinational Business Groups for
setting up their Biodiesel Plants on a
Turnkey basis
Has initiated works
for first plant at Falta SEZ,kolkata,
India
Is building a
business plan with a diversified product
mix to effectively utilize the active
ingredients in the raw material
Products include
Methyl Esters, Pharma Grade Glycerin,
Phytochemicals, Tocopherols,
Surfactants, Methyl Ester Sulphonates (MES),
Fatty Alcohols, Lecithin, etc. The
necessary forward integration plans for
these products are in place
